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Blog – Insights by Stefan Willerstorfer

May 5, 2017 Stefan Willerstorfer Stefan Willerstorfer Asia, China, Chinese, Design 360°, Design Magazine, Guangzhou, Hong Kong, Interview, Magazine, Mid-Day, Mumbai, Newspaper, Philippine Daily Inquirer, Philippines, Sandu Publishing Co. Ltd., Sindelar, Stefan Willerstorfer

Interview in Chinese design magazine Design 360°

Asia remains a great terrain for us, our typefaces and our expertise. Next to having two major newspaper clients in India (Mid-Day, Mumbai) and in the Philippines (Philippine Daily Inquirer) who use Sindelar as their text face on a daily basis in their print editions, strong interest in our work has also emerged in China.

We were approached by the concept and design magazine Design 360° based in Guangzhou, China, to express our views on quality, legibility, and proper use of western type families. Design 360° is a bi-monthly design magazine published by Sandu Publishing Co. Ltd. dedicated to international design concepts and featuring outstanding worldwide designers. Issue no. 64 is focused on western typeface design in order to live up to the emergent relevance of western typefaces and western typography in China.

The cover of issue no. 64 of Design 360° focusing on western type design. The interview is published bilingually in Chinese and English.


It was a pleasure and a great honour for me to be one of only four western type designers who were asked to talk about their work and their opinions in order to contribute to the knowledge and understanding of western type design among Chinese graphic designers.

Various impressions of the interview in the concept and design magazine Design 360°.
April 12, 2017 Stefan Willerstorfer Typographische Gesellschaft Austria, Helmut Buchberger Acorde, Andreas Pawlik, Anita Kern, Austria, Designforum, Exhibition, Martin Tiefenthaler, Museumsquartier, Opening, Sindelar, tga, Type Design, Typographic Society Austria, Typographische Gesellschaft Austria, Vienna

Austrian design exhibition Subtext: Typedesign in Vienna

Yesterday the opening of the design exhibition Subtext: Typedesign took place at the Designforum in Vienna’s Museumsquartier. The opening was a great success and attracted more than 500 people. The exhibition subtitled zeitgenössisch–lokal: contemporary–austrian showcases Austrian type designs from the last fifteen years and impressively documents the liveliness of the Austrian type design scene.

The exhibition is organised by the Typographic Society Austria (tga – Typographische Gesellschaft Austria) and was curated by Andreas Pawlik and Martin Tiefenthaler.

Anita Kern speaking at the opening in front of a poster showcasing Acorde and Sindelar.


At the opening Anita Kern, an Austrian graphic designer, writer, and profound expert on Austrian design history, spoke about the history and the current state of Austrian type design.

Even the Designforum’s entrance was crowded with visitors at the opening. This informative chart explains the workflow during the development of a type family.


Here at Willerstorfer Font Foundry we are proud that our award winning type families Acorde and Sindelar are part of this beautiful exhibition.


If you happen to be in Vienna use the opportunity to get more insights on Austrian type design and visit the exhibition at the Designforum. The exhibition will be on show until the 26th of May 2017. More detailed information is available here.

A selection of magazines, newspapers, books, and other products that use Austrian type families. Visitors at the opening looking at and discussing about Austrian type design.
February 22, 2017 Stefan Willerstorfer Stefan Willerstorfer Acorde, Acorde in Use, Architecture, Austria, Book, Book Design, California, DoppelHouse Press, Peter Duniecki, Publishing house, Los Angeles, Vienna, United States

Paul T. Frankl’s autobiography entirely set in Acorde

Another great example of Acorde in use: Paul T. Frankl’s autobiography offers a unique insight into the rise of American modernism from an insider’s point of view. It sheds light on Paul T. Frankl and his contemporaries as well as on Austrian and American culture in the first half of the twentieth century.

The book was edited by Christopher Long and Aurora McClain and designed by Austrian book designer Peter Duniecki. It is entirely set in Acorde.

Cover of Paul T. Frankl’s autobiography, set in Acorde. Various impressions of Frankl’s autobiography, designed by Peter Duniecki.