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Blog – Insights by Stefan Willerstorfer

September 3, 2019 Stefan Willerstorfer Wienerberger Austria, Bespoke Design, Corporate Design, Custom Design, Custom Type, Lettering, Logo, Logo Design, Logotype, Logotype Design, Vienna

Wienerberger’s new logotype: Our bespoke design solution

Wienerberger’s new logotype has been in use for some time now and we are still very proud of it. The logotype exemplarily proves all the advantages of an individual design solution. Since it is not based on an existing typeface but drawn from scratch all design decisions could be made much more accurately. All letters are optimised for their exact position and sequence within the logotype.

Wienerberger’s new logotype is a bespoke design solution.


Wienerberger is one of Austria’s largest companies and the world’s largest brick producer. It is a leading supplier of clay roof tiles, concrete pavers, and pipe systems in Europe. The Wienerberger Group operates in 30 countries 195 production sites.


The high demands of this international player are perfectly met by the new logotype which is as individual as the company itself. The development of the logotype was done in close collaboration with the Viennese branding agency Brainds. I really enjoyed the professional collaboration and was very happy to contribute my type design expertise to this interesting project.


This year Wienerberger celebrates its 200th anniversary. The first half of 2019 was the best half year in Wienerberger’s history. As the logotype’s designer I am willing to believe that the new logotype also contributed its share to this success.

Various applications of Wienerberger’s new logotype.
August 3, 2019 Stefan Willerstorfer Stefan Willerstorfer Acorde, Acorde in Use, Architecture, Austria, Book, Book Design, Football, Park Books, Peter Duniecki, Publishing house, Sindelar, Sindelar in Use, Soccer, Switzerland, Vienna, Zurich

Gerhard Hanappi book set in Sindelar and Acorde

Now that’s a project we are really happy about. The book about famous Austrian football (soccer) player and architect Gerhard Hanappi is entirely set in Sindelar and Acorde. The book was designed by Austrian designer Peter Duniecki and published by the Swiss publishing house Park Books.

Cover of Fußballer Gerhard Hanappi Architekt, set in Acorde.


Why are we so happy about it? First, the book is really well designed, and second, we love football. As you may know, the type family Sindelar is named after famous Austrian football player Matthias Sindelar. Interestingly Sindelar and Hanappi played at the two rivalling Viennese Clubs Austria Wien and Rapid Wien (not at the same time though). The book achieves something that in real life is not very likely: One player of Austria Wien supports a project by a player of Rapid Wien. The result of this collaboration is really convincing. Just have a look yourself!

Various impressions of Fußballer Gerhard Hanappi Architekt, entirely set in Sindelar and Acorde.