Blog – Entries tagged as Design Austria
Our design talk on the Loacker redesign was a great success
Our design talk on the redesign of the well-known Loacker brand at Vienna’s Designforum (MQ) on 27 April was a great success. Christoph Aichner, Loacker’s design manager, spoke about the company’s rich history and the strategic reasons for the redesign process. He also mentioned the great popularity of the company’s products in the Middle East, the US, and Asia.
Stefan Willerstorfer (left), Roby Attisano and Loacker’s design manager Christoph Aichner (right).
I had the pleasure of explaining the exciting process of refining and harmonising the logotype and improving its recognisability down to the smallest detail. The presentations were followed by a lively discussion with Roby Attisano, Christian Thomas, and the audience.
Stefan Willerstorfer guides the audience through the convincing redesign presentation.
As a special treat, each participant received some samples of Loacker’s famous delicious wafers. Yum!
Various impressions of the design talk on the Loacker redesign in Vienna’s Designforum (MQ).Upcoming lecture in April: Redesigning the famous Loacker brand
Save the date: On 27 April, Roby Attisano and I will be joined by Loacker’s design manager Christoph Aichner to talk about the process of redesigning the famous Loacker brand. The lecture starts at 6:30 pm in Vienna’s Designforum (MQ).
This animation shows various stages in the further development of Loacker’s logotype.
“How can the revision of a famous logotype meet today’s requirements without losing the brand-giving originality? How can the originality even be uncovered and strengthened? And how can we succeed in convincing the client of this courageous step?
The redesign of the well-known Loacker brand is a wonderful example of how the clear and consistent further development of a design idea can lead to an even more convincing result. In their conversation with Loacker, designers Stefan Willerstorfer and Roby Attisano provide exciting and motivating insights into the design process and the successful collaboration with Loacker.”
Speaking at this year’s Joseph Binder Symposium in Vienna
I was invited to speak at this year’s Joseph Binder Symposium which took place two weeks ago in Vienna’s Designforum. There were twelve talks by designers and illustrators in total. All of these talks focused on the value of the sketch during the development process.
The programme was diverse and very interesting and I personally enjoyed the pleasant atmosphere. My lecture was entitled Weiß, Schwarz. Grau! (White, Black. Grey!) and I emphasized the value sketches play in the development of a typeface. It was a great experience to participate in the symposium as a speaker and also as a listener.
Stefan Willerstorfer emphasized the value of sketching in type design.
This slide shows an early sketch of the letter a of the Sindelar family.
This slide shows various sketches for the Italic styles of the Acorde family.
The speakers of this year’s Joseph Binder Symposium in Vienna.Typefaces by Austrian Designers – No. 22: Acorde
Design Austria is the only professional association and service organisation in Austria representing the interests of designers from all creative disciplines. Among many other activities Design Austria publishes a popular series of type specimens called Schriften österreichischer DesignerInnen (Typefaces by Austrian Designers).
Issue No. 22 showcases the type family Acorde, presents all of its styles in various sizes (from small to large), its huge character set as well as the large number of supported OpenType features.
The cover of the 22nd issue of Design Austria’s popular series of type specimens.
Various impressions of the publication showcasing the type family Acorde.DA Mitteilungen presents The making of Acorde
Since my article about the making of Acorde raised a lot of interest on the world’s most popular typography blog, I Love Typography (ILT), during autumn last year, I decided to translate the article to German and to make it specially available to Austrian designers with an interest in type and typography as well.
The article was published by Design Austria, Austria’s professional association and service organisation representing the interests of designers from all creative disciplines, appearing in its quarterly published journal DA Mitteilungen (issue No. 2/2011).
The cover of DA Mitteilungen issue No. 2/2011.
Double page spread showing the article on Acorde.Acorde wins the Joseph Binder Award in Bronze
The Joseph Binder Award is a biennial international design competition organised by Design Austria, Austria’s only professional association and service organisation representing the interests of designers from all creative disciplines. The jury of this year’s competition was chaired by Dutch design icon Gert Dumbar, and consisted of renowned international experts such as Lo Breier and Olaf Hajek.
Although Design Austria has been awarding the Joseph Binder Award since 1996, this year’s competition was the first one to have the category type design as a design discipline on its own. Introducing awards for this discipline reflects the growing significance and recognition of type design in Austria. It is a great honour that Acorde was one of the first typefaces to receive the highly respected Joseph Binder Award in this new category.
Double page spread of the Joseph Binder Award catalogue showing Acorde.