Blog – Insights by Stefan Willerstorfer

Netzwerk Zukunftsraum Land is typeset in Sindelar

Another great example of Sindelar in use: Netzwerk Zukunftsraum Land is a journal for rural development published quarterly by the association of the same name. The association was installed by the Austrian Federal Ministry of Agriculture, Forestry, Environment and Water Management and acts on behalf of the Ministry.

Sindelar is used throughout the journal for body text as well as for headlines and subheadings in combination with a constructed sans serif typeface.

Acorde webfonts are finally available for purchase

Long-awaited by users around the globe and by all people with a passion for humanist sans serifs: Acorde webfonts are finally available for purchase. Since quality always comes first at Willerstorfer Font Foundry, Acorde webfonts were carefully developed and tested. The careful hinting of the core character set was done by German hinting expert Tim Ahrens.

A purchase of Acorde webfonts will greatly contribute to a company’s professionalism and recognisability. New customers now have the possibility to purchase Acorde desktop fonts and Acorde webfonts at the same time, resulting in a generous 50% discount on the lower priced item. Acorde webfonts are exclusively available at willerstorfer.com

News from Mumbai: Sindelar is Mid-Day’s new text face

Next to the Philippine Daily Inquirer in Makati (Metro Manila), another large Asian newspaper also started using Sindelar as their new text face in 2016: India’s morning daily newspaper Mid-Day from Mumbai.

Mid-Day is a mainstream newspaper in compact format that carries the following sections from Monday to Saturday: local news, national news, international news, lifestyle, films, and sports. Of these sections, local news is stated as the tabloid’s key focus. The newspaper was established in Mumbai in 1979 and has an estimated readership base of half a million people. It is among the top 10 Indian newspapers by readership.

Since its introduction in 2016, Sindelar has been used in the newspaper for text as well as for headlines and appears in combination with the sans serif typeface Benton Sans.

That’s how Sindelar is applied in the Philippine Daily Inquirer

We have mentioned it before and it’s great news indeed: The Philippine Daily Inquirer started using Sindelar as their new text face in October 2016. The Philippine Daily Inquirer is the most widely read broadsheet newspaper in the Philippines with a daily circulation of 260,000 copies.

In the meantime a huge package from Asia containing quite a few different issues of the daily newspaper has arrived here in Vienna and we have had the time to look at the application of Sindelar in great detail.

In order to share this experience with you, we selected exemplary pages and took photographs of them. Within the newspaper, Sindelar is combined with two other high-quality typefaces: Tobias Frere-Jones’ Mallory and Commercial Type’s Druk.

Interview in Chinese design magazine Design 360°

Asia remains a great terrain for us, our typefaces and our expertise. Next to having two major newspaper clients in India (Mid-Day, Mumbai) and in the Philippines (Philippine Daily Inquirer) who use Sindelar as their text face on a daily basis in their print editions, strong interest in our work has also emerged in China.

We were approached by the concept and design magazine Design 360° based in Guangzhou, China, to express our views on quality, legibility, and proper use of western type families. Design 360° is a bi-monthly design magazine published by Sandu Publishing Co. Ltd. dedicated to international design concepts and featuring outstanding worldwide designers. Issue no. 64 is focused on western typeface design in order to live up to the emergent relevance of western typefaces and western typography in China.

It was a pleasure and a great honour for me to be one of only four western type designers who was asked to talk about their work and their opinions in order to contribute to the knowledge and understanding of western type design among Chinese graphic designers.

Austrian design exhibition Subtext: Typedesign in Vienna

Yesterday the opening of the design exhibition Subtext: Typedesign took place at the Designforum in Vienna’s Museumsquartier. The opening was a great success and attracted more than 500 people. The exhibition subtitled zeitgenössisch–lokal: contemporary–austrian showcases Austrian type designs from the last fifteen years and impressively documents the liveliness of the Austrian type design scene.

The exhibition is organised by the Typographic Society Austria (tga – Typographische Gesellschaft Austria) and was curated by Andreas Pawlik and Martin Tiefenthaler.

At the opening Anita Kern, an Austrian graphic designer, writer, and profound expert on Austrian design history, spoke about the history and the current state of Austrian type design.

Here at Willerstorfer Font Foundry we are proud that our award winning type families Acorde and Sindelar are part of this beautiful exhibition.

If you happen to be in Vienna use the opportunity to get more insights on Austrian type design and visit the exhibition at the Designforum. The exhibition will be on show until the 26th of May 2017. More detailed information is available here.