Blog – Insights by Stefan Willerstorfer
Acorde webfonts are finally available for purchase
Long-awaited by users around the globe and by all people with a passion for humanist sans serifs: Acorde webfonts are finally available for purchase. Since quality always comes first at Willerstorfer Font Foundry, Acorde webfonts were carefully developed and tested. The careful hinting of the core character set was done by German hinting expert Tim Ahrens.
A purchase of Acorde webfonts will greatly contribute to a company’s professionalism and recognisability. New customers now have the possibility to purchase Acorde desktop fonts and Acorde webfonts at the same time, resulting in a generous 50% discount on the lower priced item. Acorde webfonts are exclusively available at willerstorfer.com
All 14 styles of Acorde are available for web use.News from Mumbai: Sindelar is Mid-Day’s new text face
Next to the Philippine Daily Inquirer in Makati (Metro Manila), another large Asian newspaper also started using Sindelar as their new text face in 2016: India’s morning daily newspaper Mid-Day from Mumbai.
Mid-Day is a mainstream newspaper in compact format that carries the following sections from Monday to Saturday: local news, national news, international news, lifestyle, films, and sports. Of these sections, local news is stated as the tabloid’s key focus. The newspaper was established in Mumbai in 1979 and has an estimated readership base of half a million people. It is among the top 10 Indian newspapers by readership.
Since its introduction in 2016, Sindelar has been used in the newspaper for text as well as for headlines and appears in combination with the sans serif typeface Benton Sans.
Various impressions of the newspaper’s new typographic appearance.That’s how Sindelar is applied in the Philippine Daily Inquirer
We have mentioned it before and it’s great news indeed: The Philippine Daily Inquirer started using Sindelar as their new text face in October 2016. The Philippine Daily Inquirer is the most widely read broadsheet newspaper in the Philippines with a daily circulation of 260,000 copies.
In the meantime a huge package from Asia containing quite a few different issues of the daily newspaper has arrived here in Vienna and we have had the time to look at the application of Sindelar in great detail.
In order to share this experience with you, we selected exemplary pages and took photographs of them. Within the newspaper, Sindelar is combined with two other high-quality typefaces: Tobias Frere-Jones’ Mallory and Commercial Type’s Druk.
Various impressions of the newspaper’s new appearance.Interview in Chinese design magazine Design 360°
Asia remains a great terrain for us, our typefaces and our expertise. Next to having two major newspaper clients in India (Mid-Day, Mumbai) and in the Philippines (Philippine Daily Inquirer) who use Sindelar as their text face on a daily basis in their print editions, strong interest in our work has also emerged in China.
We were approached by the concept and design magazine Design 360° based in Guangzhou, China, to express our views on quality, legibility, and proper use of western type families. Design 360° is a bi-monthly design magazine published by Sandu Publishing Co. Ltd. dedicated to international design concepts and featuring outstanding worldwide designers. Issue no. 64 is focused on western typeface design in order to live up to the emergent relevance of western typefaces and western typography in China.
The cover of issue no. 64 of Design 360° focusing on western type design.
The interview is published bilingually in Chinese and English.
It was a pleasure and a great honour for me to be one of only four western type designers who was asked to talk about their work and their opinions in order to contribute to the knowledge and understanding of western type design among Chinese graphic designers.
Various impressions of the interview in the concept and design magazine Design 360°.Austrian design exhibition Subtext: Typedesign in Vienna
Yesterday the opening of the design exhibition Subtext: Typedesign took place at the Designforum in Vienna’s Museumsquartier. The opening was a great success and attracted more than 500 people. The exhibition subtitled zeitgenössisch–lokal: contemporary–austrian showcases Austrian type designs from the last fifteen years and impressively documents the liveliness of the Austrian type design scene.
The exhibition is organised by the Typographic Society Austria (tga – Typographische Gesellschaft Austria) and was curated by Andreas Pawlik and Martin Tiefenthaler.
Anita Kern speaking at the opening in front of a poster showcasing Acorde and Sindelar.
At the opening Anita Kern, an Austrian graphic designer, writer, and profound expert on Austrian design history, spoke about the history and the current state of Austrian type design.
Even the Designforum’s entrance was crowded with visitors at the opening.
This informative chart explains the workflow during the development of a type family.
Here at Willerstorfer Font Foundry we are proud that our award winning type families Acorde and Sindelar are part of this beautiful exhibition.
If you happen to be in Vienna use the opportunity to get more insights on Austrian type design and visit the exhibition at the Designforum. The exhibition will be on show until the 26th of May 2017. More detailed information is available here.
A selection of magazines, newspapers, books, and other products that use Austrian type families.
Visitors at the opening looking at and discussing about Austrian type design.Paul T. Frankl’s autobiography entirely set in Acorde
Another great example of Acorde in use: Paul T. Frankl’s autobiography offers a unique insight into the rise of American modernism from an insider’s point of view. It sheds light on Paul T. Frankl and his contemporaries as well as on Austrian and American culture in the first half of the twentieth century.
The book was edited by Christopher Long and Aurora McClain and designed by Austrian book designer Peter Duniecki. It is entirely set in Acorde.
Cover of Paul T. Frankl’s autobiography, set in Acorde.
Various impressions of Frankl’s autobiography, designed by Peter Duniecki.