AZ Direct – Pictograms



The pictograms are used in black and white as well as in colour.

AZ Direct (arvato) is a subsidiary company of the worldwide active media group Bertelsmann, and is one of the leading companies in direct marketing in Europe. In addition to the written content of direct mailings, which draw attention to the various services of AZ Direct, pictograms were designed. These pictograms are explanatory in character but they are also meant to lighten up the visual style of the direct mailing.