Blog – Insights by Stefan Willerstorfer
Our design talk on the Loacker redesign was a great success
Our design talk on the redesign of the well-known Loacker brand at Vienna’s Designforum (MQ) on 27 April was a great success. Christoph Aichner, Loacker’s design manager, spoke about the company’s rich history and the strategic reasons for the redesign process. He also mentioned the great popularity of the company’s products in the Middle East, the US, and Asia.
Stefan Willerstorfer (left), Roby Attisano and Loacker’s design manager Christoph Aichner (right).
I had the pleasure of explaining the exciting process of refining and harmonising the logotype and improving its recognisability down to the smallest detail. The presentations were followed by a lively discussion with Roby Attisano, Christian Thomas, and the audience.
Stefan Willerstorfer guides the audience through the convincing redesign presentation.
As a special treat, each participant received some samples of Loacker’s famous delicious wafers. Yum!
Various impressions of the design talk on the Loacker redesign in Vienna’s Designforum (MQ).Upcoming lecture in April: Redesigning the famous Loacker brand
Save the date: On 27 April, Roby Attisano and I will be joined by Loacker’s design manager Christoph Aichner to talk about the process of redesigning the famous Loacker brand. The lecture starts at 6:30 pm in Vienna’s Designforum (MQ).
This animation shows various stages in the further development of Loacker’s logotype.
“How can the revision of a famous logotype meet today’s requirements without losing the brand-giving originality? How can the originality even be uncovered and strengthened? And how can we succeed in convincing the client of this courageous step?
The redesign of the well-known Loacker brand is a wonderful example of how the clear and consistent further development of a design idea can lead to an even more convincing result. In their conversation with Loacker, designers Stefan Willerstorfer and Roby Attisano provide exciting and motivating insights into the design process and the successful collaboration with Loacker.”