Blog – Insights by Stefan Willerstorfer
June 14, 2023
Stefan Willerstorfer Stefan Glöggl
Our design talk on the Loacker redesign was a great success
Our design talk on the redesign of the well-known Loacker brand at Vienna’s Designforum (MQ) on 27 April was a great success. Christoph Aichner, Loacker’s design manager, spoke about the company’s rich history and the strategic reasons for the redesign process. He also mentioned the great popularity of the company’s products in the Middle East, the US, and Asia.
Stefan Willerstorfer (left), Roby Attisano and Loacker’s design manager Christoph Aichner (right).
I had the pleasure of explaining the exciting process of refining and harmonising the logotype and improving its recognisability down to the smallest detail. The presentations were followed by a lively discussion with Roby Attisano, Christian Thomas, and the audience.
Stefan Willerstorfer guides the audience through the convincing redesign presentation.
As a special treat, each participant received some samples of Loacker’s famous delicious wafers. Yum!
Various impressions of the design talk on the Loacker redesign in Vienna’s Designforum (MQ).