Blog – Insights by Stefan Willerstorfer

Celebrate ten years of Sindelar with us!

As you may know, our type family Sindelar turned ten in December. Over the past ten years, Sindelar has been awarded highly respected design prizes, including the prestigious »Red Dot Award: Best of the Best«, the renowned »iF Design Award in Gold«, the »Communication Arts Award of Excellence«, and the coveted »German Design Award«. Sindelar has been used in various newspapers and magazines all around the world, such as the »Philippine Daily Inquirer«, »Evangelisches Frankfurt« (Germany), »Mid-Day« (Mumbai, India), and »News« (Vienna, Austria).

To express our joy and to honour the type family, we will showcase a selection of Sindelar’s most beautiful design details throughout the year. Every other week, the details of a different lowercase letter will be presented – 26 letters in 52 weeks of 2025. We believe you’re as excited as we are, so please join us for the celebrations on Instagram – Enjoy!

Our design talk on the Loacker redesign was a great success

Our design talk on the redesign of the well-known Loacker brand at Vienna’s Designforum (MQ) on 27 April was a great success. Christoph Aichner, Loacker’s design manager, spoke about the company’s rich history and the strategic reasons for the redesign process. He also mentioned the great popularity of the company’s products in the Middle East, the US, and Asia.

I had the pleasure of explaining the exciting process of refining and harmonising the logotype and improving its recognisability down to the smallest detail. The presentations were followed by a lively discussion with Roby Attisano, Christian Thomas, and the audience.

As a special treat, each participant received some samples of Loacker’s famous delicious wafers. Yum!