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Blog – Insights by Stefan Willerstorfer

September 3, 2019 Stefan Willerstorfer Wienerberger Austria, Bespoke Design, Corporate Design, Custom Design, Custom Type, Lettering, Logo, Logo Design, Logotype, Logotype Design, Vienna

Wienerberger’s new logotype: Our bespoke design solution

Wienerberger’s new logotype has been in use for some time now and we are still very proud of it. The logotype exemplarily proves all the advantages of an individual design solution. Since it is not based on an existing typeface but drawn from scratch all design decisions could be made much more accurately. All letters are optimised for their exact position and sequence within the logotype.

Wienerberger’s new logotype is a bespoke design solution.


Wienerberger is one of Austria’s largest companies and the world’s largest brick producer. It is a leading supplier of clay roof tiles, concrete pavers, and pipe systems in Europe. The Wienerberger Group operates in 30 countries 195 production sites.


The high demands of this international player are perfectly met by the new logotype which is as individual as the company itself. The development of the logotype was done in close collaboration with the Viennese branding agency Brainds. I really enjoyed the professional collaboration and was very happy to contribute my type design expertise to this interesting project.


This year Wienerberger celebrates its 200th anniversary. The first half of 2019 was the best half year in Wienerberger’s history. As the logotype’s designer I am willing to believe that the new logotype also contributed its share to this success.

Various applications of Wienerberger’s new logotype.
August 3, 2019 Stefan Willerstorfer Stefan Willerstorfer Acorde, Acorde in Use, Architecture, Austria, Book, Book Design, Football, Park Books, Peter Duniecki, Publishing house, Sindelar, Sindelar in Use, Soccer, Switzerland, Vienna, Zurich

Gerhard Hanappi book set in Sindelar and Acorde

Now that’s a project we are really happy about. The book about famous Austrian football (soccer) player and architect Gerhard Hanappi is entirely set in Sindelar and Acorde. The book was designed by Austrian designer Peter Duniecki and published by the Swiss publishing house Park Books.

Cover of Fußballer Gerhard Hanappi Architekt, set in Acorde.


Why are we so happy about it? First, the book is really well designed, and second, we love football. As you may know, the type family Sindelar is named after famous Austrian football player Matthias Sindelar. Interestingly Sindelar and Hanappi played at the two rivalling Viennese Clubs Austria Wien and Rapid Wien (not at the same time though). The book achieves something that in real life is not very likely: One player of Austria Wien supports a project by a player of Rapid Wien. The result of this collaboration is really convincing. Just have a look yourself!

Various impressions of Fußballer Gerhard Hanappi Architekt, entirely set in Sindelar and Acorde.
February 22, 2019 Stefan Willerstorfer Stefan Willerstorfer Acorde, Acorde in Use, Advertisement, Austria, die Graphische, Graphische, Lydia Körner, Poster, Poster Design, Vienna

Puzzling poster for die Graphische features Acorde

As you might know, Acorde was designed to be perfectly suited to all different sizes, from small continuous text to large headlines and big signage. Therefore its large application on this poster is a great example of Acorde’s display qualities. The poster is an advertisement for the renowned graphic design school, die Graphische, in Vienna.

At first sight the poster appears puzzling and you can only read Kryptisch? (Cryptic?) and Dann komm auf die Graphische! (Walk to/join the Graphische!). When you walk a few steps further towards the school (located opposite the poster) and look at the advertisement through a red glass you can suddenly read: Wir haben den Durchblick in der Gestaltung! (We have a clear view on design./We know about design.) The poster was designed by Lydia Körner. Great idea, Lydia!

At first sight the poster appears puzzling. When you look at the advertisement through a red glass you can suddenly read more text. Acorde’s large application on this poster is a great example of its display qualities.
November 22, 2018 Stefan Willerstorfer Jana Madzigon, Stefan Willerstorfer Acorde, Austria, Design Austria, Designforum, Joseph Binder, Joseph Binder Symposium, Lecture, Sindelar, Sketch, Sketching, Speech, Symposium, Stefan Willerstorfer, Talk, Vienna

Speaking at this year’s Joseph Binder Symposium in Vienna

I was invited to speak at this year’s Joseph Binder Symposium which took place two weeks ago in Vienna’s Designforum. There were twelve talks by designers and illustrators in total. All of these talks focused on the value of the sketch during the development process.

The programme was diverse and very interesting and I personally enjoyed the pleasant atmosphere. My lecture was entitled Weiß, Schwarz. Grau! (White, Black. Grey!) and I emphasized the value sketches do play in the development of a typeface. It was a great experience to participate at the symposium as a speaker and also as a listener.

Stefan Willerstorfer emphasized the value of sketching in type design. This slide shows an early sketch of the letter a of the Sindelar family. This slide shows various sketches for the Italic styles of the Acorde family. The speakers of this year’s Joseph Binder Symposium in Vienna.
October 25, 2018 Stefan Willerstorfer Stefan Willerstorfer Calendar, Day of German Unity, Florian Hauer, Germany, Lars Harmsen, Mainz, Raban Ruddigkeit, Sindelar, Sindelar in Use, Typodarium, Verlag Hermann Schmidt

Typodarium 2019 features Sindelar on October 3

»A fresh font a day keeps the boredom away« is the motto of Typodarium, the popular series of annual tear-off calendars. In its eleventh edition, Typodarium 2019 highlights chromatic typefaces that bring colour and versatility into the design process. Typodarium 2019 features 365 typefaces (one per day) designed by 229 designers from all around the world.

The calendar was designed by Florian Hauer, edited by Raban Ruddigkeit and Lars Harmsen, and published by Verlag Hermann Schmidt. Sindelar is one of the selected typefaces and has been assigned an honourable task: It gives next year’s Day of German Unity, October 3, a dignified typographic appearance.

Bil Dawson’s convincing answer to a frequently asked question. Typodarium 2019 comes with a colourful box for collecting the torn off calendar sheets. The Day of German Unity, October 3, is set in three different styles of Sindelar. The back side of October 3 contains a short description of Sindelar.
July 20, 2018 Stefan Willerstorfer Stefan Willerstorfer Acorde, Acorde in Use, Austria, Carinthia, Editorial Design, Helga Innerhofer, Journal, Magazine, Magazine Design, Market Town, Moosburg, Muntermacher, Sindelar, Sindelar in Use, Wojciech Czaja

Muntermacher is entirely set in our type families

Muntermacher, that’s what the quarterly journal of the market town of Moosburg in Carinthia (Austria) is called. A Muntermacher is a person or substance that wakes you up. And yes, it does. Great to see a journal from a small market town offering information to its inhabitants in such visual quality.

The magazine was conceived by Austrian architect and journalist Wojciech Czaja and by Austrian graphic designer Helga Innerhofer. As a foundry we are especially proud of this feature: The journal is entirely set in our type families Acorde and Sindelar which complement each other perfectly well.

Two covers of the quarterly journal Muntermacher. Various impressions of Muntermacher which perfectly show Acorde’s and Sindelar’s excellence.