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Blog – Insights by Stefan Willerstorfer

February 22, 2019 Stefan Willerstorfer Stefan Willerstorfer Acorde, Acorde in Use, Advertisement, Austria, die Graphische, Graphische, Lydia Körner, Poster, Poster Design, Vienna

Puzzling poster for die Graphische features Acorde

As you might know, Acorde was designed to be perfectly suited to all different sizes, from small continuous text to large headlines and big signage. Therefore its large application on this poster is a great example of Acorde’s display qualities. The poster is an advertisement for the renowned graphic design school, die Graphische, in Vienna.

At first sight the poster appears puzzling and you can only read Kryptisch? (Cryptic?) and Dann komm auf die Graphische! (Walk to/join the Graphische!). When you walk a few steps further towards the school (located opposite the poster) and look at the advertisement through a red glass you can suddenly read: Wir haben den Durchblick in der Gestaltung! (We have a clear view on design./We know about design.) The poster was designed by Lydia Körner. Great idea, Lydia!

At first sight the poster appears puzzling. When you look at the advertisement through a red glass you can suddenly read more text. Acorde’s large application on this poster is a great example of its display qualities.