Wienerberger’s new logotype: Our bespoke design solution
Wienerberger’s new logotype has been in use for some time now and we are still very proud of it. The logotype exemplarily proves all the advantages of an individual design solution. Since it is not based on an existing typeface but drawn from scratch all design decisions could be made much more accurately. All letters are optimised for their exact position and sequence within the logotype.Wienerberger’s new logotype is a bespoke design solution.
Wienerberger is one of Austria’s largest companies and the world’s largest brick producer. It is a leading supplier of clay roof tiles, concrete pavers, and pipe systems in Europe. The Wienerberger Group operates in 30 countries 195 production sites.
The high demands of this international player are perfectly met by the new logotype which is as individual as the company itself. The development of the logotype was done in close collaboration with the Viennese branding agency Brainds. I really enjoyed the professional collaboration and was very happy to contribute my type design expertise to this interesting project.
Various applications of Wienerberger’s new logotype.
This year Wienerberger celebrates its 200th anniversary. The first half of 2019 was the best half year in Wienerberger’s history. As the logotype’s designer I am willing to believe that the new logotype also contributed its share to this success.
Gerhard Hanappi book set in Sindelar and Acorde
Now that’s a project we are really happy about. The book about famous Austrian football (soccer) player and architect Gerhard Hanappi is entirely set in Sindelar and Acorde. The book was designed by Austrian designer Peter Duniecki and published by the Swiss publishing house Park Books.Cover of Fußballer Gerhard Hanappi Architekt, set in Acorde.
Various impressions of Fußballer Gerhard Hanappi Architekt, entirely set in Sindelar and Acorde.
Why are we so happy about it? First, the book is really well designed, and second, we love football. As you may know, the type family Sindelar is named after famous Austrian football player Matthias Sindelar. Interestingly Sindelar and Hanappi played at the two rivalling Viennese Clubs Austria Wien and Rapid Wien (not at the same time though). The book achieves something that in real life is not very likely: One player of Austria Wien supports a project by a player of Rapid Wien. The result of this collaboration is really convincing. Just have a look yourself!
Puzzling poster for die Graphische features Acorde
As you might know, Acorde was designed to be perfectly suited to all different sizes, from small continuous text to large headlines and big signage. Therefore its large application on this poster is a great example of Acorde’s display qualities. The poster is an advertisement for the renowned graphic design school, die Graphische, in Vienna.
At first sight the poster appears puzzling and you can only read Kryptisch? (Cryptic?) and Dann komm auf die Graphische! (Walk to/join the Graphische!). When you walk a few steps further towards the school (located opposite the poster) and look at the advertisement through a red glass you can suddenly read: Wir haben den Durchblick in der Gestaltung! (We have a clear view on design./We know about design.) The poster was designed by Lydia Körner. Great idea, Lydia!At first sight the poster appears puzzling. When you look at the advertisement through a red glass you can suddenly read more text. Acorde’s large application on this poster is a great example of its display qualities.
Speaking at this year’s Joseph Binder Symposium in Vienna
I was invited to speak at this year’s Joseph Binder Symposium which took place two weeks ago in Vienna’s Designforum. There were twelve talks by designers and illustrators in total. All of these talks focused on the value of the sketch during the development process.
The programme was diverse and very interesting and I personally enjoyed the pleasant atmosphere. My lecture was entitled Weiß, Schwarz. Grau! (White, Black. Grey!) and I emphasized the value sketches do play in the development of a typeface. It was a great experience to participate at the symposium as a speaker and also as a listener.Stefan Willerstorfer emphasized the value of sketching in type design. This slide shows an early sketch of the letter a of the Sindelar family. This slide shows various sketches for the Italic styles of the Acorde family. The speakers of this year’s Joseph Binder Symposium in Vienna.