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Blog – Insights by Stefan Willerstorfer

May 5, 2017 Stefan Willerstorfer Stefan Willerstorfer Asia, China, Chinese, Design 360°, Design Magazine, Guangzhou, Hong Kong, Interview, Magazine, Mid-Day, Mumbai, Newspaper, Philippine Daily Inquirer, Philippines, Sandu Publishing Co. Ltd., Sindelar, Stefan Willerstorfer

Interview in Chinese design magazine Design 360°

Asia remains a great terrain for us, our typefaces and our expertise. Next to having two major newspaper clients in India (Mid-Day, Mumbai) and in the Philippines (Philippine Daily Inquirer) who use Sindelar as their text face on a daily basis in their print editions, strong interest in our work has also emerged in China.

We were approached by the concept and design magazine Design 360° based in Guangzhou, China, to express our views on quality, legibility, and proper use of western type families. Design 360° is a bi-monthly design magazine published by Sandu Publishing Co. Ltd. dedicated to international design concepts and featuring outstanding worldwide designers. Issue no. 64 is focused on western typeface design in order to live up to the emergent relevance of western typefaces and western typography in China.

The cover of issue no. 64 of Design 360° focusing on western type design. The interview is published bilingually in Chinese and English.


It was a pleasure and a great honour for me to be one of only four western type designers who were asked to talk about their work and their opinions in order to contribute to the knowledge and understanding of western type design among Chinese graphic designers.

Various impressions of the interview in the concept and design magazine Design 360°.